The Faux Pour

Why Faux Wine Uses Real Fruit and Not Fermented & De-Alcoholized Wine

When most people think of non-alcoholic wine, they imagine traditional wine that’s been fermented and then stripped of its alcohol. While that’s the industry norm, it’s not how we make Faux Wine and for good reason.

We believe the best non-alcoholic wine experience starts with real, fresh fruit, not with alcohol that’s been removed. Here’s why.

Flavor That’s True to the Fruit

De-alcoholizing wine often means losing delicate aromas and flavors. Alcohol carries and releases certain compounds that give wine its signature bouquet, remove it, and much of the flavor is gone.
By starting with real fruit from the very beginning, we capture the vibrant, natural taste of the grapes, other fruit, and botanicals without relying on fermentation. The result? A glass that’s naturally fresh, bright, and full of life.

Naturally Healthier

Traditional wine starts with sugar-rich grapes, which then ferment into alcohol. Removing that alcohol doesn’t undo all the byproducts of fermentation, and the process can also require extra additives to restore flavor.
Faux Wine skips that entirely, we use real fruit juice and extracts. That means:

• No artificial flavor rebuilds
• No fermentation byproducts
• Naturally rich in antioxidants and fruit-based nutrients

No Compromise on Purity

Alcohol removal methods like vacuum distillation or reverse osmosis involve high heat or heavy filtration  both of which can strip away the wine’s natural character. Our method is simple: start with premium fruit, blend with care, and keep it pure from the very first sip.

Better for All Occasions

Because we never ferment, Faux Wine is 100% free from alcohol from start to finish making it a safe, inclusive choice for:

• Expecting parents
• Health-conscious drinkers
• Athletes and wellness enthusiasts
• Social settings where you want sophistication without the buzz

Craftsmanship in Every Bottle

We don’t see ourselves as “removing something”. We see ourselves as adding something better. Every batch is crafted to highlight the unique notes of each fruit, with balanced acidity and complexity that feels like wine… without ever being wine.

The Bottom Line

Faux Wine is built on a simple truth: great taste doesn’t require alcohol. By starting with real fruit instead of fermenting and stripping away, we preserve the essence of the fruit and botanicals providing a  pure, vibrant experience to enjoy anytime.