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News

8 articles

Jun 10, 2026
The Best Summer Gatherings Rarely Feel Perfect
Summer entertaining always sounds a little more romantic in theory. In reality, it usually involves melting ice, collapsing paper plates, mosquitoes, and someone insisting the grill situation is totally under control. A few thoughts on easy summer gatherings, long afternoons...
May 27, 2026
What Wine Shops Already Learned
For a long time, specialty retail was often defined by access. A small wine shop might carry bottles unavailable anywhere else in the market. Discovery itself was part of the experience. Consumers visited because they wanted something difficult to find,...
May 14, 2026
Why Structure Matters at the Table
Faux Wine explores why structure matters at the table, from acidity and texture to freshness and palate balance, and how nonalcoholic beverages can be intentionally built for food.
May 11, 2026
This is where Faux lives
I think there’s been a shift at the table. Not everyone is drinking the same thing anymore.And honestly, most people don’t care. Some are having wine.Some are not drinking alcohol.Most are somewhere in between. But the table hasn’t changed. There’s...
Apr 29, 2026
What to Serve at Dinner When Not Everyone Is Drinking
It happens more often than people expect. You’re setting the table.Planning the meal.Thinking about what to pour. And somewhere in the mix, you realize not everyone is drinking. For a long time, there wasn’t a clear answer to that. Wine...
Apr 1, 2026
Why Restaurants Are Missing the Opportunity in Alcohol-Free Beverages
Restaurants are starting to see real changes in how people are ordering drinks. A recent New York Times article pointed out that some operators are seeing declines in alcohol profits, while also generating meaningful revenue from alcohol-free options when they...
Mar 11, 2026
Why the Ritual of Opening a Bottle Matters
The ritual of opening a bottle has long been part of how we gather around the table. As more people rethink alcohol, that shared moment still matters. Faux Wine was created to offer another way to participate in the ritual.
Mar 4, 2026
Rethinking What We Drink at the Table | Alcohol-Free Drinks With Food
What belongs at the table when alcohol isn’t part of the experience? A look at wine-adjacent beverages crafted from verjus, fruit, and botanicals and designed to be poured and shared alongside food.

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